This Phrase was coined in 1989 by Mr Walter Mendez who was the creative director of a firm which was assigned the task of marketing Kerala as a tourist destination by Kerala tourism department. This was a huge success and Kerala became one of best tourist destination in India.
Kappa and Fish Curry – A popular traditional Kerala Dish
Some of the factors that lead to the creation of this Phrase – “God’s Own Country“
- In Kerala, you will find temples, churches, mosques in every nook and corner of Kerala and is one of the harmonious state in India.
- Kerala has the highest literacy rate in India.
- Nestled between the pristine waters of the Arabian sea on the west and the lush Western Ghat mountains on the east, its intense network of rivers and lagoons, thick forests, exotic wildlife, tranquil stretches of emerald backwaters and a long shoreline of serene beaches make it a traveler’s paradise.
There could be many other historical reasons that made Walter coin this Phrase.