Revenue generation from your blog will be your ultimate aim if you are running a blog for money. I have discussed about earning through blogging in my previous posts and different sources of revenue for your blog. How much can you earn from a blog is a question which had different answer for different bloggers depending upon the traffic of the blog and kind of traffic you have.
Google Adsense is the most widely source of advertising tool by most of blogger. But when they start getting sufficient revenue from private sales of ads, they avoid Google Adsense for many reasons. I have noticed that blogger like Darren Rowse, John Chow do not use Google Adsense these days. They started their earning from Google Adsense but now they get very high income from their private sales of Ads and almost all the ad slots are over booked.

Which one should you choose?

I got an invitation for Google Ad manager recently and was just trying to do the settings. I have not yet started using it as I really do not need it. It is has good features, but its not helping me much. I use Google Adsense more on this blog not because I earn more from Google Adsense, but I do not have any private advertiser yet who pays me more than Google Adsense.
Bloggers like Amit Agrawal earns more than US$ 1000 from Google Adsense, so why should we think that earning potential in Google Adsense is less, but Amit’s blog has millions of page views every month, so we cannot expect a big revenue from Google Adsense. Another problem that can happen to your advertising revenue is if your Google Adsense account is banned, what will be your source of revenue if you solely depend on Google Adsense.

My Strategy

I use Google Adsense, and I am trying to get some private advertisers, not looking into the rates much for now. I can offer good discounted price and I have good number or Feed readers now. As my blog statistics improves, I may get good advertisers and good revenue from private sales of Ads.
Other possible revenue is from Affiliate programs and other advertising sites like CJ, Amazon, etc, but all needs conversion and you may not earn anything in the beginning. I also offer paid reviews complying with the Google Webmaster guidelines
So to conclude, Google Adsense can play an important role in your blog’s revenue, stick to it and as your blog traffic grows, you can try for private sales of ads

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